Industrial Marketing Automation

REMASS™ is a complete electronic industrial marketing automation platform that generates, manages, and nurtures leads to get them to your sales reps deeper in the sales cycle. It is also a search engine optimization platform to expand market visibility in key industries, as well as a competitive spy platform to evaluate competitive presence and identify market vulnerability. And that’s just the start.

 Lean Marketing for Manufacturers 

Unlike other software tools, REMASS™, by Idea Bright Marketing, is a completely managed marketing and sales solution that combines both the power of technology with customization of human analysis creating a powerful suite of business growth systems designed to optimize your entire sales pipeline funnel and marketing initiatives. REMASS™, an award nominated solution in 2010, is designed to revolutionize how industrial companies transact business and meet prospect needs.

REMASS™, offered in four versions, is an automated system that adds instantaneous value to four organizational components: sales teams, marketing departments, information technology systems, and executive management. By deploying technology to streamline and optimize sales processes, integrate new and refined marketing initiatives, and ensuring all new initiatives flow seamlessly with your existing systems, REMASS™ gives your company a new level of intelligence that is necessary for growth in today’s business climate.

Designed by, and for, Industrial Marketing Executives

Business to business challenges are increasingly pertinent. Companies are pressured not only to deliver a high volume of leads, but high-quality leads that will convert into their sales pipeline opportunities. As customers continue to gain buying power, it is necessary to deploy a sophisticated set of rules and processes for lead scoring, nurturing and management that will move prospects through the various stages of the marketing-sales funnel. REMASS™ serves as the primary support system for the execution and measurement of these processes. REMASS was designed to accommodate the most common challenges that were defined by sales and marketing executives:

• Generate high-quality leads

• Market to a growing number of people involved in the buying process

• Generate a higher volume of leads

• Market and seel to a lengthening sales cycle

• Generating buzz to customers electronically

• Generating a perceived value in "cutting-edge" product benefits

• Competiting in lead generation across multiple media

When dealing with these challenges, it can be difficult for Sales to connect with and convert all parties involved, while ensuring the quality of lead generation remains high. By establishing the dynamic features of REMASS™, both marketing and sales executives can rest assured know that there is an implementing and optimized lead scoring, nurturing and management process in place to combat the increasing challenges that involve the industrial market place and buying process, while also increasing market share and penetration.